How To Provide Real Value

André Marques
3 min readOct 28, 2020

Have you ever thought about living alone in this planet?

You would have to figure out how to farm, and then spend a few hours daily farming.

You would have to figure out how to make clothing, and then spend a few hours daily doing clothing.

You would have to figure out how to build a shelter, and then spend a few hours a day building and maintaining the shelter.

Finally, you would have to be constantly on the “watchout” for danger and be constantly protecting yourself, because there is no regulation or police.

Leverage

The previous activities would consume your entire day, and you wouldn’t have the opportunity to relax, try new things, and strive in life.

This is where leverage comes in. Each individual benefits a fraction from everybody else.

This benefit travels through space and time, and also comes through an individual’s specialization, and strength.

  1. Space: A factory worker overseas builds a product on your dining table.
  2. Time: A scientist 100 years ago spends his entire life to invent the lightbulb in your living room.
  3. Specialization: A nurse dedicated herself to learn vaccination and protected you from viruses.
  4. Strengths: A construction man is born big and strong and carries the bricks to build your house.

Personal Business

Each individual on earth has his own business, no matter they realize it or not.

Income: We choose what leveraged benefit to give (to our client)

Expenses: We choose what leveraged need to receive (from our services)

Partners: Family and friends

Net Profit: Are we providing Real value?

Each of our lives are a running business. To understand this is powerful because it allows us to step back and treat our work and expenses very seriously.

The deeper we investigate our life’s vision and purpose, the better we make decisions, even small decisions. Then, in the long-term, it leads to a more meaningful, clear, sturdy, scalable, and efficient business.

A business whose work touches people’s hearts and real needs, and whose expenses are not being unnecessarily drained by short-term emotion / gratification.

Example of a business

A man worked in carpentry for 30 years, and continues to receive the same salary. Although he is extremely passionate about what he does, he has no savings in his bank account, basically living from pay check to pay check.

So what is the problem?

He is treating his life’s work and finances like a hobby instead of a business. He doesn’t have a vision, so he wanders around looking at new gadgets and features without any meaningful plan.

He also doesn’t do any accounting. In consequence, 20% of his clients always ask him for partial refunds for his work, 20% is too far apart, but he still drives long hours for free, and the other 60%, while being reasonable clients, he spends twice the time doing the work, due to his idealistic persona.

So while he always brags about making $30 per hour, in truth he is making $10 per hour.

He also goes to casinos for fun but justifies his loss as being unlucky. He dines out in restaurants and bars every time he is depressed (which is often) and lends a few thousands of dollars to friends (which still owe, but they forgot the amount).

How to provide Real Value?

In the long-term, the net profit of a business is intimately related to the value it creates.

So how to provide real value? The details are unique for each of us, but the principles are the same:

Step One, believe in your unique and endless potential, if you believe, you will not settle for mediocrity.

Secondly, be selfless by listening. Build an intentionally genuine vision around helping others.

Third, be crazy, do differently. Go to the highest extent, within law and ethics, and find what your unique business might be.

Fourth, be clear. Ask questions, and keep track as much as possible, so you know what activities create the best results.

Finally, be consistent and patient. Just because it doesn’t show immediate results, doesn’t mean you should give up. Focus on improving the system and the process, because if you have a good process, then you have success.

It’s simple, by creating a meaningful business around meaningful work, people will want to give back.

Let me know how this article helps you, entrepreneur.loop@gmail.com

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